Toxic

California Watch reported at the end of last year that one of the most hyped up beauty crazes may be synonymous with super high levels of a potent carcinogen.  It's no beauty secret that women are notorious for extreme measures when it comes to beauty and seeking products for aesthetic perfection.  So, when the Brazilian Blowout trend (a solution that salons began to implement for extreme hair straightening) peaked not so long ago, women were chomping at that bit faster than a Sister could say a rosary.  The Center for Research on Occupational and Environmental Toxicology at Oregon Health & Science University discovered the prayer answering solution was less than pure.  In fact, the solution, which is mixed up in a North Hollywood facility, was found to contain 10% formaldehyde.  Yeah, the same stuff that fetus kitties with six legs and the monster eyeballs are floating in.  That's the stuff that's been seeping into countless women's heads in the name of straight hair. 

The President of the company, Devin Semler, must really like straight hair because he was unwilling to acknowledge the toxicity.  In fact, Mr. Semler was quoted as saying that he is "unable to control every bottle..."  Apparently, the chain of command works differently at President Semler's company.  No word yet on whether a more conclusive response is forthcoming from the mail room.

Coincidentally, Mr. Semler also runs a tequila company and is affiliated with Malibu Family Wines, which distributes Saddlerock and Semler labels, which begs the question of whether Mr. Semler can control every one of these bottles, (and it may be fair to assume they have quite the extended shelf life).  It will be interesting to see how Mr. Semler chooses to preserve his image in light of the assorted agencies seeking answers and running tests on the potential cancer in a bottle he's been brewing up. 

Life sometimes can be toxic.
Toxic:  --adjective
  acting as or having the effect of a poison; poisonous